To welcome the upcoming summer vacation, Dior launches the new Dioriviera 2024 early autumn beach capsule series. Dior women’s creative director Maria Grazia Chiuri uses French printed totem (Toile de Jouy) as the main design element, and adopts the bestiary including Toile de Jouy Sauvage to this year The two new versions of the Toile de Jouy Soleil sun totem in the spring and summer series inject new vitality into the series, combining lush and rich natural landscape sketch totems and constellation patterns, and using navy blue to coral pink, to lake green, Fresh tones such as coral pink and lime yellow appear in beachwear and accessories such as shawls and scarves, and are decorated with houndstooth patterns.
Iconic tailoring silhouettes and patterns are used throughout dresses, skirts, tops and other items. Accessories also adopt the same charming design elements, including the beloved Lady D-Lite and Book Tote bags, and the Lady D-Joy bag is made of wicker material. Reinterpret a new look. Sailboat and straw hat elements cleverly run through the Dioriviera series. Dior Sun sandals and Dway mules have also been replaced with fashionable thick soles. Also on the scene is Dior Maison’s 2024 summer series. This year, a series of accessories including yoga mats, parasols and deck chairs are launched. As well as tableware and embroidered cushions, continue the leisurely and refined lifestyle.
Dioriviera has also opened resorts and pop-up stores in various places around the world, such as Gulf resort cities, to create an immersive Mediterranean vacation experience. Dior brand ambassadors Haerin, Han Shaoxi, and Cha Eunwoo all specially attended the opening of the Dioriviera pop-up store in Seongsu-dong concept store (Dior Seongsu) in Seoul, South Korea.
