The dark and strange rocks, the wet and elegant aquatic plants in the intertidal zone, the coolness after entering the water, and the relaxing feeling of being completely integrated with the ocean are always the endless charm of summer beaches. Fashion brand Bottega Veneta has released its 2024 Summer Solstice summer image advertisement. Brand creative director Matthieu Blazy uses “Going Places” as the main axis to bring a full range of products including sunglasses, casual shoes, spliced material shoulder bags, etc., and combines the brand’s beloved sardines. The elements extend from the bag to the beach towel, expressing Italian fun and humor.
This season’s image advertisement uses the beach as the theme, taking all the models to a location not far from the sea. Reefs, rocks, and gravel form natural textures, just like the totem colors of fabrics. The jagged collar and cuffs transform the uncut rawness of the fabric into a decorative highlight; in addition, the white short top paired with black swimsuit shorts not only shows off your long legs, but the yellow and green handbag can also be used to store sunglasses, sandals, and other items in a large capacity. Store clothes in one place in style.
This season’s recommended items include cat-eye sunglasses with light blue jelly texture, which are like summer desserts and cool and retro; FIN sterling silver decorative earrings are combined with ore-like orange materials to exude a natural and organic atmosphere. The elastic TRIP casual shoes allow your feet to roam freely on the beach or near the water. The front of the woven strap is spliced and embroidered with the Bottega Veneta cloth label. If you wear it with white socks when walking in the city, it will also add youthful vitality. The most lovable and stylish one is the Solstice spliced shoulder bag, which combines the rattan weaving elements that have become popular in recent years with Bottega Veneta’s leather weaving technology. There are colorful leather whiskers that explode like balls on both sides of the bag, showing Bottega. Veneta moves briskly between water and land, exploring freely and with ease.
