Louis Vuitton’s 2025 early spring men’s wear series designed by Pharrell Williams uses an anthropomorphic approach to depict dogs and dog walkers in the metropolis, including daily walks and park life to clothing matching at famous dog shows. This article explores one of the main priorities of Louis Vuitton Men’s Studio Prêt-à-Porter Homme: LVERS: bringing the public to appreciate the highlights in all walks of life, including dog walking.
The design of daywear injects a sense of formality into cross-season casual clothing, and its elegant lines convey relaxation and comfort. Based on the preppy performance wear of the famous British dog show (Dog Show), a traditional British event, it includes suits composed of carefully tailored or overalls, with silhouettes such as flares, wide legs or skateboard shorts. The overall clothing is mainly neutral tones, decorated with complex woven textures and illusion patterns, and uses dog patterns to highlight the loyal friendship between humans and dogs, as well as a series of pet products specially designed for dogs.
The protagonist of the first chapter of the series is “Damier Argyle”, which reinterprets Louis Vuitton’s checkerboard Damier pattern into a diamond check pattern, which runs through the series design. On the lining and denim fabric of the jacket, this “Damier Argyle” becomes an enlarged V-shaped pattern. The second chapter is a tribute to the famous dog show, blending the boundaries between casual and formal wear: a three-piece silhouette suit decorated with rose embroidery, or paired with a short jacket with an evening green fruit collar; a well-tailored suit made of sweatshirt material , Damier jacquard navy blue sportswear transformed into formal wear, khaki cotton canvas overalls decorated with mother-of-pearl buttons.
The accessories section makes extensive use of badges, rosettes, and Damier Argyle. Elements related to dogs, such as dog portraits, links, dog bones, etc., are integrated with the brand’s classic Damier pattern. This technique is also used in shoes, including Dog Collar loafers decorated with dog collars, LV Trainer Maxi inspired by dog toys and Dalmatian prints, etc.
The bag uses the traditional Monogram Heritage pattern, which combines Damier’s original warp and weft pattern with the classic Monogram pattern, and is paired with a dog paw-shaped pendant. For furry children, there are decorative VVN leather-trimmed Monogram canvas leashes, collars, harnesses, plastic bag covers and thermos bottles, some of which are decorated with dog face leather appliques or the LVERS logo with a dog paw pattern. The black velvet beret is also available in dog sizes, and the owner’s long silk scarf and the dog’s scarf can match each other.
