Dior announced that seven-time Formula One world champion, pioneer in many fields and fashion icon Lewis Hamilton has become the new Dior men’s brand ambassador, and also released the Dior Lifestyle capsule with Dior men’s creative director Kim Jones and Lewis Hamilton as guest designers. Collection of menswear.
The Dior Lifestyle capsule collection of men’s wear is inspired by Africa, including clothing and natural fabrics, bright colors and beliefs, but it focuses on winter sports such as skiing and snowboarding, showing Lewis Hamilton as a seven-time Formula One racing champion. The other side of the outside.
The clothing part uses loose tailoring silhouettes to enhance the sporty and casual atmosphere, and combines the Japanese ski wear style of Dior in Paris and the Japanese sports brand DESCENT through the weavers of the West African country (BURKINA FASO). Casual suits contrast traditional Dior tweed fabrics with draped denim, knitwear, sweaters and plush separates, some made from organic or recycled textiles that are strong enough to withstand cold weather.
Accessories also echo this main axis, including “NEO ARTISANAL” customized skis made from high-tech POC equipment from Sweden through THE SWISS FACTORY 9 factory in Switzerland. The bags and shoes produced in the Dior workshop combine traditional and technological craftsmanship elements, and are characterized by the use of various materials instead of leather. The B44 Blade co-branded shoes are full of retro and sporty styles and silhouettes, and are made of multiple layers of microfiber. Dior Snow Derby shoes can adapt to snow conditions and match snowboards. The new Dior zipper backpack combines functionality and decoration and is made of super-elastic and durable fabrics.
