To welcome the Olympic Games, LV makes Paris fashionable!

The 2024 Paris Olympics and Paralympic Games are about to debut. Louis Vuitton (LV), the leading brand of the French boutique group LVMH, adheres to the spirit of “Victory travels in Louis Vuitton” and has replaced the brand’s Paris flagship store with a window design based on the concept of sports culture. The series of Olympic-themed windows will be on display until September 9, 2024. Don’t forget to take photos when you visit Paris this summer.

Including Maison Champs-Élysée, La Samaritaine, and LV Dream Pont-Neuf in Neufbridge, they have all been replaced with new windows with full and bright colors. Its design is inspired by the style emblems in Louis Vuitton’s 37th America’s Cup capsule series, and pays homage to the vibrant events of the Olympic Games through a series of dynamic sculptures, the beauty of body rhythms, and bold and vivid color block splicing. Sports, warmly welcome every top athlete in the world who comes to participate in this event.

Louis Vuitton’s Champs Elysées store changed to sports-themed windows in preparation for the Olympics.
Louis Vuitton’s Champs Elysées store changed to sports-themed windows in preparation for the Olympics.
The LV Dream Pont-Neuf flagship store in Xinqiao has changed its sports-themed display windows to welcome the Olympic Games.
Louis Vuitton’s Salmaritan department store welcomes the Olympics with sports-themed windows.
Louis Vuitton’s Champs Elysées store changed to sports-themed windows in preparation for the Olympics.

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