On the morning of September 11, the first show of HUANGGANG·HUANGGANG SS24 “Continuation of Cultural Context·Xiangyunsha·Brocade·Embroidery·China” was held at China International Fashion Week.
Cotton yarn + knitting, the beauty of the blend of old and new crafts
The theme of this season is “Continuation of Cultural Context, Xiangyunsha, Brocade, Embroidery, China”, and the design inspiration comes from the work of “The Wandering Earth 2”. The designer uses Xiangyun yarn fabric as the creative material, adds embroidery, hand-painted and other elements for embellishment, combines “Chinese intangible cultural heritage” with STEIGER’s internationally leading 3D knitting printing technology, and uses “intangible cultural heritage + technology + fashion” The design concept gives ancient handicrafts new vitality in the future world.
The HUANGGANG brand was established in 2017. The clothing series is based on the concept of simple and practical wear, with sustainable development and 3D knitting intelligent manufacturing as the core. It uses new fiber yarns – fancy latex yarn, regenerated collagen cowhide fiber, organic cotton, linen, Silk, eco-regenerated cashmere, and recycled polyester fiber and other fabrics and yarns are combined with traditional Chinese fabrics such as Xiangyun yarn, Zhuang brocade, Song brocade, Yun brocade and other materials to create designs.
Xiangyun yarn, a Chinese intangible cultural heritage, is an ancient plant-dyed fabric made by hand-weaving, dyeing and finishing in Lingnan, Guangdong. Cixing Co., Ltd. STEIGER’s internationally leading 3D knitting printing technology can realize the designer’s whimsical ideas to the greatest extent possible, bringing knitted clothing design into a new field. This season’s works are designed by combining Xiangyun yarn and 3D knitting printing technology, reflecting the beauty of the blend of old and new craftsmanship.
Culture + story, where design brand leads the way
The HUANG GANG brand adheres to the design concept of “intangible cultural heritage + technology + fashion” and designs and creates with sustainable fashion development as the core. The brand integrates Eastern and Western art and culture, with rich and diverse products, focusing on creative matching, excellent tailoring, high-quality fabrics, and simple and smooth designs.
The design style reflects the beauty of the combination of Chinese intangible cultural heritage and fashion technology, and interprets the high-quality spiritual and cultural life of modern young men and women. Paying attention to the in-depth conception of multiculturalism, using subversive design techniques to create a multicultural product system, expressing products in multiple dimensions, integrating art and trendy culture with passionate creativity, making fashion light and luxurious, and interpreting a novel and unique brand style.
