The most classic element of Finnish fashion brand Marimekko is the “Unikko print” that marks the 60th anniversary of its birth. Based on this, the brand recently launched its first denim series – Marimekko Maridenim. At the same time, the production process uses “circular economy” as a Principle, try to renovate the equation between denim and mass consumption of resources.
The so-called circular economy principle in the production process means that it is produced in accordance with the Ellen MacArthur Foundation’s “The Jeans Redesign”: Under this premise, according to Marimekko’s official information It states that this series is made of 100% non-elastic single cotton, including 80% organic cotton and 20% recycled cotton; in order to increase the possibility of recycling, the proportion of hardware used in the pants is reduced, and detachable buttons and no rivets are used Decoration, while stonewashing or potassium permanganate are avoided, the most discussed “dye” in the jeans production process.
The collection debuted during Copenhagen Fashion Week in February and celebrated the launch of designer Maija Isola’s Unikko print. In order to meet diverse styling needs, the Marimekko Maridenim series has launched three trousers styles: straight, wide and tapered, plus four colors of dark indigo, light indigo, black and washed black, for a total of 12 combinations , and also allows Marimekko Maridenim denim trousers to be perfectly compatible with the original wardrobe, whether it is literary youth, hippie, nostalgic, or Japanese styles.
