Proportion can always bring unexpected exaggeration effects. Fashion brand Balenciaga has released an image advertisement for its new 3XL sports shoes, which uses the same exaggerated proportions in clothing silhouettes and accessories details as matching shoes to show the unique and avant-garde attitude of the new generation.
The “3XL sneakers” combine the style of running shoes in the 1990s with metallic mesh but with more exaggerated proportions. In the past, they have launched a variety of designs including distressed, stained and rich colors. In front of the lens of photographer Chris Lensz, two models are standing or sitting. The background is a repetitive classical-style printed wallpaper, and the floor is a wooden texture with straight strips or herringbone patterns. The contrast shows the classical and steady (under the premise) The uninhibited.
What also creates an exaggerated style with the shoes is the proportion of clothing details. The cat-eye sunglasses of the 1970s blend with the style of polar ski goggles with a sense of technology. The large and ill-fitting M1 flight jacket is paired with an extra-long shirt, which can also be worn as men’s clothing. It is women’s clothing that transcends the barriers of gender and imagination.
The 2024 autumn and winter 3XL sports shoes have launched 5 new color combinations, including purple metal mesh, all pink, dark gray with blue and green two-color metal mesh, muddy distressed, and white. The thick shoelaces not only provide fixation, but also have a decorative bow on the side.
