In the world of children’s fashion, play and laughter are the only themes. Burberry has unveiled its 2025 Summer Kids’ Collection and visual campaign, integrating the EKD pattern and Burberry’s classic check into the designs. The playful, craft-like cut-and-paste aesthetic captures the whimsical moments of childhood.
Whether it’s a swing on a rocking horse, a cheeky wink at the camera, or the innocent gaze with chubby little hands, Burberry’s 2025 Summer Kids’ Collection and imagery freeze these playful moments. The cut-and-paste style paired with soft pastel blocks reflects a child’s view of the world—simple, direct, and carefree.
The Burberry 2025 Summer Kids’ Collection will include pieces for newborns, infants, and boys and girls. The iconic Burberry raincoats, clothing, and accessories are resized to fit little ones, offering miniature versions of adult pieces. New arrivals include the hunter-colored Gabardine trench coat, light breeze-colored checkered cotton shorts, a bright red cotton zip-up hoodie, and a white organza-collared cotton dress. These pieces bring the British style to children, allowing them to grow up with joy and flair.
