British fashion house Burberry recently unveiled its Mother’s Day campaign, featuring American icon Jerry Hall alongside her two daughters and two grandchildren. The heartwarming visuals celebrate the intimate bond shared across three generations, evoking a sense of love, gratitude, and timeless legacy.
In the campaign imagery and film, the Burberry trench coat stands as an enduring icon—transcending eras with elegance—reinterpreted through dresses and outerwear. Child-sized versions bring a charming, playful touch to the collection. Delicate floral poppy prints and watercolor checks adorn silk scarves, becoming symbols of softness and affection between mothers and daughters. The brand’s signature check also appears across accessories including sunglasses, bags, and shawls.
Burberry introduces its new Highlands bags this season, featuring the next-generation EKD (Equestrian Knight Design) emblem. Offered in tote, crossbody, and shoulder styles, each piece is finished with a water-resistant gloss—an homage to a mother’s love: enduring, protective, and unwavering through all seasons.
Meanwhile, Swiss heritage brand BALLY celebrates Mother’s Day with its compact Beckett crossbody bags, available in soft pink, blue, and green hues. The narrow shoulder strap is accented with metallic embellishments, while a cowbell charm pin adds a playful twist to the flap—perfect for a cheeky mother-daughter pairing. Priced at NT$38,800, the bags blend function and fun.
BALLY also spotlights its Ballyrina studded flats and studded Mary Janes—vintage silhouettes given a modern edge through rebellious stud detailing, allowing moms to channel their inner street style star and turn back time with flair.
French footwear designer Christian Louboutin joins the celebration with a curated selection including the Miss Z 80, CL Moc Lug Fla, and Trailnrun Donna Flat. The Miss Z 80 stands out with its elongated toe box and signature red sole, while the CL Moc Lug Fla features chunky soles and a bold gold ‘CL’ monogram on the upper. For those on the go, the Trailnrun Donna Flat offers a sporty aesthetic with nylon laces and vibrant colors, inviting moms to step joyfully into their next adventure.
