The much-discussed personnel change in March, where former Balenciaga Creative Director Demna was appointed as the new Creative Director of Gucci, has sparked a massive discussion within the fashion industry and the Gucci brand. The latest update reveals that Gucci’s 2026 early spring collection will be presented at the Palazzo Settimanni in Florence, the brand’s “Vault,” which subtly hints at the upcoming season’s design focus: a return to the classics.
For Gucci, Milan may be an important fashion capital, but Florence is where the brand’s style origins lie. It was here, in 1921, that founder Guccio Gucci established the brand. In Florence, visitors can explore the Gucci Museum (Palazzo Gucci), the Gucci Osteria (Gucci restaurant), the Gucci Giardino (Gucci bar), and the Gucci ArtLab (Gucci art workshop), all reflecting Gucci’s multifaceted lifestyle approach.
Gucci CEO Stefano Cantino shared that returning to Florence, especially to the Palazzo Settimanni, is both a tribute and a statement: “Our Vault is not just a repository of the past but a lively space, constantly in dialogue to preserve and reinterpret Gucci’s brand codes. Presenting the 2026 early spring collection here is a firm connection to our cultural and artisanal heritage and a confident look toward the future.”
What’s especially interesting is how Demna, known for his precision in capturing subcultures, street style, and body deformations to create fun and avant-garde aesthetics, will balance his personal style with the Gucci brand’s legacy. As Demna takes the helm of Gucci, the fashion world is eager to see how he will find equilibrium between the avant-garde and classic elements before the 2026 early spring collection debut.
