Blackpink’s contract issues have been brewing since August and are still a hot topic. BLINK around the world are paying close attention to the whereabouts of their four daughters and the future of the group. Recently, Korean media discovered that Jennie applied for “Jennie Ruby” to the Korean Intellectual Property Bureau. Jane’s trademark, in addition to music and media, it also includes brand, clothing, beauty and other product categories. This move seems to be intended to launch a personal brand!
Unexpectedly, on the eve of Christmas Eve, Jennie announced the news on IG and named her personal brand ODD ATELIER (OA). Less than an hour after the post was posted, Blinks from all over the world went on a pilgrimage, and the official website of OA was once popular. machine.
Jennie’s personal brand established
Jennie IG and her personal brand OA jointly issued an article. The brand is named ODD ATELIER, which refers to a studio that creates new things. Jennie also expressed in the message that she hopes everyone will support and bless her.
She became the first member of Blackpink to launch a personal brand. In fact, her ability to sell goods has always been amazing. After the launch of this brand, will Jennie launch her own creation next? Let Blinks wait and see.
Looking back at the popular fashion items that Blackpink Jennie has worn and used, taking stock of Jennie’s same brands and bags, we’ll take you to explore the fashion aesthetics of “Chanel on Earth”
Inventory of Jennie’s favorite brands: Sandy Liang
Jennie had recently gone to the New York brand Sandy Liang’s store to try on clothes. The brand’s discussion on the Internet instantly exploded. Not only were the clothes selling like crazy, but even the mirror might have become a check-in point. Not only Jennie, but also NewJeans are fans of the brand.
Inventory of Jennie’s favorite brands: SHUSHU/ TONG
In addition to shining as a top idol, Jennie also joined the ranks of actors in the American TV series “The Idol” this year, and attended the 76th Cannes Film Festival with this film. For her first audition, Jennie chose to appear in a SHUSHU/ TONG bow-knotted black and white dress. Her elegant and unique style perfectly matched Jennie’s own temperament, even while walking on the star-studded red carpet. , is still the focus of attention.
SHUSHU/ TONG is a brand founded by two Chinese designers, Liushu Lei and Yutong Jiang. Its rebellious design style with princess romantic feelings is deeply loved by Generation Z, and it has been quite active in London recently.
A review of Jennie’s favorite brands: Yan Yan Knits
Speaking of Jennie’s favorite Asian designer brands, we can’t forget the Hong Kong knitwear brand Yan Yan Knits. During the Blackpink tour, Jennie once appeared at the airport wearing a knitted suit from the brand. The childlike and detailed design can’t help but make people laugh. She exclaimed that it was so cute, causing riots and hot searches across the Internet.
In fact, Yan Yan Knits has always been supported by local celebrities in Hong Kong, but after Jennie wore it, not only the suits were immediately sold out, but the popularity of the brand increased by more than one level. I believe the designers were also flattered. I can only say that Jennie’s fashion taste is really popular with the public. Indicators, it’s no wonder that brands all hope to be favored by the queen of goods.
Inventory of Jennie’s favorite brands: Cos
In addition to niche designer brands, Jennie also loves affordable fashion. Among them, The Quilted Bag from Cos, which has become popular all over the world after being used by Jennie, is also known as the “Cloud Bag” because of its fluffy, soft and cute appearance. Simple and fashionable, it is also very unique, perfect for adding highlights to daily wear. After Jennie’s IG outfit was exposed, it became a phenomenon-level trend. Not only was it sold out on the official website, but it was also hard to find it through purchasing agents. It even became a fashion authority in one fell swoop. Ranked in the top three of Lyst’s fashion best-selling rankings, it is indeed the most successful item “promoted” by Jennie.
In addition to the large white cloud bag that Jennie often uses, Cos later launched other different color options, as well as a smaller, medium-sized shoulder bag and a super mini and cute hand-held bag. Whether you want to carry a computer or books for work or class, There are suitable choices for both cute and cute date outfits.
However, this bag is good in every way. The biggest problem is that it is always out of stock and cannot be purchased. Those who want to buy “Jennie’s same style” Blink must pay more attention.
List of Jennie’s favorite brands: yOungly yOungley
Of course, in addition to the choice of clothing and bags, exquisite and eye-catching jewelry is also an important part of fashion style. Although the ring is just a small item, it is still eye-catching when worn on Jennie. Jennie once wore a plastic ring from the Korean independent brand yOungly yOungley during the online concert “THE SHOW”. The sweet and cute yet quirky style instantly aroused discussion and started the craze of “jelly rings”
A review of Jennie’s favorite brands: String Ting
Speaking of this year’s hot Y2K craze, bright and rich color play, slightly playful toy-like plastic materials and personalized customized items are all fashion elements that must be drawn and highlighted. Among them, beaded mobile phone chains are undoubtedly a must-have this year. The style item I bought, even the mirror selfies on Jennie’s social media are indispensable with the String Ting beaded mobile phone chain. Various colors, styles and mobile phone cases match each other, which not only adds style and personality to the outfit, but also My mood is also very cheerful. As expected, if the things I use are cute, my whole person will become cuter.
In fact, except for Jennie, almost everyone in Blackpink loves String Ting’s beaded mobile phone chain. All the brand’s mobile phone chains are handmade, with bright colors and exquisite and unique accessories. If you want to find the most fashionable mobile phone accessories, you have to visit the String Ting official website.
Inventory of Jennie’s favorite brands: Lirika Matoshi
For fashion wearers who are unwilling to be simple and elegant, Jennie also has favorite brands to recommend. Lirika Matoshi, a New York brand, is definitely the best brand for you. The designs are cute and dreamy, and they often incorporate childlike elements into the designs. This year, Refusing to be a tacky and bloated “color potato” in winter, you can still become the center of attention on the street just by wearing a Lirika Matoshi sweater.
The same “White Cloud and Green Sweater” Jisoo has also worn. Because the cloud design on the clothing is too cute, it has caused a lot of discussion. Lirika Matoshi’s brand design style is playful, exaggerated and lovable, whether it is for daily wear or for idol singers to shoot blockbusters. They all have different interpretations. If you want to be a big star in life, wear Lirika Matoshi.
Inventory of Jennie’s favorite brands: Loewe
Most of the “Jennie styles” shared above are niche brands, and there are also many high-quality bags that she likes to use privately. For example, Loewe’s lazy and natural temperament can show Jennie’s princess-like personality that is different from her usual nobility. With a more casual look, it satisfies the public’s yearning and imagination for a comfortable life. However, it is no surprise that the Loewe Balloon Bag became a huge hit and caused a high degree of inquiry.
Inventory of Jennie’s favorite brands: Chanel
Chanel Jennie has become a Chanel brand ambassador. Whether she is participating in public events or traveling privately, she wears Chanel clothes and bags. Once, Jennie appeared at the airport for a Blackpink tour concert, wearing a Chanel rhombus backpack as an airport outfit. , immediately after the photo was exposed, BLINK rushed to buy it, making the bag appear to be hard to find even if you have money.
