Jonathan Anderson has served as the creative director of LOEWE for the past decade, and recently, both parties concluded their collaboration, leaving many fashion media and fans feeling nostalgic. Over these ten years, LOEWE transformed from a Spanish leather goods brand into a contemporary luxury brand beloved by younger generations. The brand not only stunned audiences with its seasonal men’s and women’s collections and highly recognizable original accessories but also ventured into art and home décor, achieving both critical and commercial success.
In 2024, to celebrate Jonathan Anderson’s ten years at the helm of LOEWE, the brand hosted the Crafted World retrospective exhibition in Shanghai. This exhibition not only highlighted the brand’s early history but also revisited key moments during Anderson’s tenure as creative director. Now, LOEWE is set to release Crafted World: Jonathan Anderson’s LOEWE, a commemorative book that perfectly encapsulates this golden decade. The book will be available in a limited edition and can be pre-ordered starting March 21 through registered customers on loewe.com. It will be officially available for sale from March 27 on the official website, select bookstores, and retail partners.
Crafted World: Jonathan Anderson’s LOEWE features stunning visual imagery and text, reflecting on the fashion collections and cultural initiatives launched during his time as creative director. It covers everything from the first collection he designed for LOEWE—the 2015 Spring/Summer women’s collection—to the most recent 2025 Spring/Summer men’s show, showcasing the countless pivotal moments he created for the brand. The 636-page book is organized chronologically, with large-format images capturing iconic designs, advertisements, runway set designs, store interiors, art pieces, craft displays, and behind-the-scenes moments over the past decade. Additionally, the book includes a foreword by Zadie Smith, a long-form conversation between Jonathan Anderson and stylist Benjamin Bruno, and dialogues with LOEWE brand friends and art collaborators. The special edition book box features the copper LOEWE Anagram logo, reflecting the brand’s meticulous attention to detail.
